writing resumes

The #1 Most Important Fix for Your Resume

Between my work as a Career Communication Coach and previous roles in executive recruiting and HR, I've seen a whole lot of resumes.

Today, I'm going to let you in on a little secret and share the #1 resume problem that I regularly encounter with clients, along with a few easy steps you can follow in order to address the problem in your own resume.

The Problem: Emphasis on Responsibilities

Most people that I work with for resume writing don't demonstrate a lot of confidence in their work experience. In fact, a lot of the comments that they make are downright apologetic:

"Oh, I know I haven't done a lot in that area. I should've done more." 

"Yeah, I guess I did that, but it wasn't a big deal."

"I don't really think I'm good enough for the positions I'm interested in."

I've mentioned before that one of the best parts of my job is the client reaction--that moment when a client sees his or her professional identity written out accurately, clearly, and confidently for the very first time, whether it be on a resume, a new website, or a grant proposal. Most clients are startled, and they read over the content a few times before saying, "Wow, did I really do all of this?" 

I generally laugh a little, and say, "You tell me. Is anything inaccurate, or even exaggerated?"

They hungrily pore over the details, and are confused when the answer is "No! I actually did all of that, didn't I?"

The resume issue in this scenario is almost always an overemphasis on responsibilities, duties, or tasks. Many people approach their resume as if it were a job description -- they try to capture all of the check-list items they're responsible for, and list those as resume bullet points. 

The problem with this approach is that every single person with a similar role and/or job title has exactly the same list of responsibilities. There's nothing in that list of tasks that sets a candidate apart from other applicants, or leaves any sort of impression on the reader.

Quite frankly, this approach is 100% ineffective. The recruiter or hiring manager reviewing your resume is going to be bored out of his or her mind, and will likely move on to another candidate immediately. On average, recruiters will only spend 6 seconds looking at your resume. While other factors like formatting are definitely part of the solution, responsibility-heavy content is definitely not helping you stand out from the crowd. 

The Solution: Emphasis on Results

The fix for responsibility-focused resumes is a perspective shift toward results.

When I'm chatting with clients about their job history and achievements, a lot of them groan when I ask about results, or just look at me with desperation and shrug. Many people aren't accustomed to thinking about their professional achievements as results, so at first glance, it's hard to come up with anything to share.

But that doesn't mean there's an absence of results.

Many clients shy away from the results question because they're not in a traditional, numbers-driven role like sales. The word 'results' carries with it an expectation of hard numerical data: percentages, dollar signs, you name it. Some of those figures are obvious, as they can be in sales, but they don't have to be. If you're not consistently thinking about measurable definitions of success, then you're bound to be caught of guard by the request for proof of your success.

So how do we solve the problem?

Step 1: Define Measurable Success

Let's say you're considering a role where you're responsible for managing volunteers. Great--you manage volunteers, but so do a lot of other people. How can you measure and demonstrate that you managed those volunteers successfully?

Think about all of the potential measurable components that are involved with managing volunteers. Here are the ones that come to mind right away:

  • Number of volunteers you work with on a regular basis
  • Volunteer retention over time 
  • Volunteer engagement, or the rate at which volunteers choose to donate their time
  • Average monthly hours of volunteer time from the beginning of your tenure, versus the present
  • Increase in the number of volunteers over time
  • Increase in engagement over time
  • Volunteer satisfaction data collected from feedback surveys

As you can see, an area of responsibility that doesn't inherently lend itself to measurable results can definitely be measured. That said, if you're not actively measuring these areas, then there's no way to demonstrate that you've succeeded. 

This leads us right into Step 2.

Step 2: Start Measuring with Intention, and Do it Now!

Imagine looking at a resume that hasn't been touched in 15 years. As much as we wish we could, it often isn't possible to dig up the data retroactively. Think of all the achievements and professional highlights that could be lost over time!

Most of what you're able to measure in order to demonstrate success needs to be measured with intention, on purpose, while you're working on the given project. Take some time to define measurable success metrics at the beginning of each project, measure as you go, and record the results.

Your efforts will spare you a lot of professional regret down the road during your next job transition, and will also help you identify professional wins that might have otherwise gone unnoticed. 

Step 3: Look for Ripple-Effect Results

Sometimes the most significant results of your work aren't directly numerical. In some cases, they might be entirely anecdotal. On top of that, something great can happen in response to your work that you didn't intend to happen at all! Should we bury these situations or neglect them as professional achievements, simply because they aren't traditional, direct measurements? Absolutely not!

Perhaps you planned and oversaw an event for your non-profit organization. It wasn't a fundraising event specifically, but one of the attendees was so impressed that they decided to make a significant contribution to the organization. You didn't directly solicit the donation--you're not even on the development team, perhaps!--but your work still resulted in a major win for the organization.

Or, let's say you work for a youth development organization, and you've been investing a lot of time and effort in community outreach. Your main goal was to increase visibility, and make sure the community is aware of your programming. During your outreach efforts, you happened to develop community partnerships with a few local businesses. Those partnerships led to unexpected enrichment opportunities for the children in your programs, creating new, fun ways for them to learn and grow. 

I like to call these sorts of results ripple effects. Because of your actions, something unexpected or indirect happened, and there was a positive outcome. There might not be numbers involved, but that doesn't change the fact that something good happened! You should absolutely keep track of these ripple effect results, even if the result is purely anecdotal. Results are results, intentional or not! 

Responsibility vs. Results in Your Resume

In today's job market, it isn't enough to just write down what you do every day and call it a resume. As much as we don't like to do so, you have to take this opportunity to brag a little! Your resume is designed for this--it isn't arrogant to accurately and confidently convey your professional achievements.

It's a good and rewarding experience to be proud of your work, and to communicate your results effectively. I invite you to consider your own achievements today, and how you might better present those career highlights in your current resume. You never know--those examples will very likely come in handy some day!

Capturing Your Professional 2017: End-of-Year Reflection

There are less than 3 weeks remaining in 2017 -- can you believe it? Before you let your mind race ahead to your personal holiday festivities, Christmas shopping, and the inevitable feasting to uncomfortable fullness, I invite you to take a moment and reflect.

Sure, you have personal goals that you want to identify based on the previous year, and resolutions that you want to set for 2018. 

But friends, don't miss this opportunity to reflect on your professional 2017. 

What are you most proud of in your work this year? What have you achieved? Perhaps you'd rather skip all of that and dig into the holidays with your families--understandably so! Sit tight for a minute and allow me to present an argument for professional reflection and proactive resume updates as we celebrate the close of another calendar year. 

End-of-Year Resume Updates

Though December is always busy and chaotic, this is absolutely the best time to sit down and document your professional achievements for your resume. Whether you are an active job seeker or 100% content in your current role, periodic resume updates will serve you in the long run. 

Why now?

There are 3 primary arguments in favor of end-of-year resume updates, regardless of your job status:

  • Fresh perspective on the closing year's activities
  • Availability of metrics and specific results
  • Avoided frenzy and effort in the event of a future job application

We've all been there. For years, you never expect to leave a job, and all of a sudden you realize it's time to move on. You happen to run across your dream job in a listing on LinkedIn, and you realize that the application deadline is tomorrow.

Frantically, you dig through your computer files and an eternity later, you locate your most recent resume draft. You groan as you review it--you haven't updated it at all since you accepted your current position! You rack your brain, trying to come up with some impressive-sounding bullets for your current role, with the clock ticking down in the back of your mind.

That doesn't sound fun, does it? On top of the experience factor, the resume points that you develop in a pinch will not be as compelling or accurate as they would have been if you'd done them periodically throughout your tenure. 

Although keeping a pulse on your achievements throughout the year is ideal, end-of-year is a great time to consider your professional highlights and to document them thoroughly. Look back on the previous year, referencing your calendar, documents, and other materials as needed, and consider the following questions as they relate to your professional 2017:

  • What are you most proud of this year?
  • Where did you grow professionally this year, and what efforts are evidence of that growth?
  • What projects stretched your skills this year?
  • Where did you see the most noticeable and satisfying results, such as an extremely satisfied customer, major financial savings, etc.?
  • Are there any efforts for which you received formal or informal recognition? Don't overlook 'less significant' recognition, such as a heartfelt thank you note, or a particularly thoughtful comment from a coworker, supervisor, or client.
  • What were your most significant projects this year, in terms of both effort and impact

Reviewing this list, it's easy to see that you are best equipped to answer these questions and identify the relevant metrics now, as opposed to months or years down the road when you find yourself ready to apply for a new opportunity with a fast-approaching deadline. Keep your resume fresh, and capture the best details by reflecting on your achievements in a timely, proactive fashion.

How do I document my professional 2017?

So you're sold on the idea--you're ready to sit down and capture your year. How exactly do you go about doing so in an effective way?

Take a look at those reflection questions above--take some informal notes electronically or by hand according to your preference. Don't worry about getting the language 'resume ready,' or stating your achievements as spectacularly as possible. Just get a good sense of your 2017 highlights.

When you've got a good list of your major projects and 'wins' for the year, sit down and answer the following questions for each project:

  • What was the context? What was the major problem you needed to solve?
  • What obstacles did you face, and how did you achieve your goals?
  • What results did you achieve? Consider measurable data points such as financial savings, increased sales, or event attendance. Also consider 'ripple effects' that occurred as a direct result of your work--perhaps a donor was impressed with a project, and decided to make a significant contribution as a result. 

Your goal in answering these questions now is to 1) get all of the results documented while the data is fresh and available and 2) capture all of the details you might need for future interviews. The STAR method is an approach to behavioral interview questions ("Tell me about a time when...") that highlights the Situation, Task, Action, and Result of any given project. As you look over your details, be sure you've touched on each of these categories for your project summary. 

At this point, you've got a big, messy list of notes related to your professional year. That's great! I highly recommend storing that original note document in addition to your working resume--throw it in a file folder with your professional documents, or keep a digital copy stored in the cloud. 

Finally, it's time to add a few bullet points to your resume. Focus on the highlights of the year, and create a bullet point on your resume for each of your major projects. As a guide, the following fill-in-the-blank format is a good starting point:

"Led the team to (ACTION), resulting in (MOST SIGNIFICANT RESULTS)."

For example: "Led the creation and execution of the special event series, leading to 50 new community partners and $1,000 increased annual sales." Don't forget to include any formal recognition or awards you may have received for your efforts.

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That's all there is to it--you're done! Save your draft, save your notes, and take a moment to sit back and celebrate. It's so easy to get bogged down in your to-do list, the frenzied pace of the holidays, or the upcoming year. But take a few minutes for yourself, and acknowledge what you've achieved in 2017. It's a beautiful thing to feel proud of your work, my friends. 

If you have any questions or thoughts about the resume update process, I'd love to hear them in the comments below!